Google reviews helps customers learn more about your customer experience
We are in 2020 and now more than ever, it’s important for your business to be present online and have reviews. Google is the biggest search platform, it is evident that google reviews are of importance to your digital presence. Customers want to make an informed decision based on the reviews they trust. Google reviews help them learn more about your customer experience, service quality, and professionalism to say the least.
(emitrr.com)
More Visibility in Google Searches
Although any online review is a good start, Google Business reviews specifically can be very powerful.
When customers leave positive reviews of your business on Google, over time your business can receive better visibility when people search for your service or product. Lots of Search Engine Optimization (SEO) experts work their tails off trying to crack the Google algorithm to get websites to rank better in search results, and gaining Google Review can help fast-track your business to the top.
Builds Trust With Potential Customers
Word-of-mouth is very important to a business’s success. When someone searches for a company or service provider, they want to see the positive experiences that Patty Q., John F., and Jezebel W. had while working with them.
These past customers may mention things like how efficient your communication was or just how much they enjoyed their overall experience. Seeing real people vouch for you allows potential customers to get a feel for what it would be like to work with, buy a product from, or book you.
Social proof builds trust with those potential customers who are comparing options. Did you know 84% of people trust online reviews just as much as a personal recommendation from a friend?
(source: broadly.com)
Your customers are talking online
How powerful is this route to market is on customer buying decisions? The answer is very. 91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions.
(source: qualtrics.com)
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